Journal | Okapi

Journal

Notes from the studio

What we learn on projects, written up while it is fresh: product design, branding, campaigns and how a small studio runs.

Sep 18, 2026

Why your logo doesn’t need to explain everything

Branding

Sep 18, 2026

Why your logo doesn’t need to explain everything

Branding

Sep 4, 2026

Our favourite Framer tricks for sites clients edit themselves

Websites

Sep 4, 2026

Our favourite Framer tricks for sites clients edit themselves

Websites

Aug 21, 2026

Packaging people keep on the shelf

Packaging

Aug 21, 2026

Packaging people keep on the shelf

Packaging

Aug 7, 2026

What a brand sprint actually looks like

Process

Aug 7, 2026

What a brand sprint actually looks like

Process

Jul 24, 2026

Naming a business without losing your mind

Branding

Jul 24, 2026

Naming a business without losing your mind

Branding

Jul 10, 2026

The case for a slower launch

Process

Jul 10, 2026

The case for a slower launch

Process

Jun 26, 2026

How many colours does a brand really need?

Branding

Jun 26, 2026

How many colours does a brand really need?

Branding

Jun 12, 2026

What to put on your homepage

Websites

Jun 12, 2026

What to put on your homepage

Websites

May 29, 2026

Your About page is not about you

Websites

May 29, 2026

Your About page is not about you

Websites

May 15, 2026

What a good unboxing feels like, in a box or an app

Packaging

May 15, 2026

What a good unboxing feels like, in a box or an app

Packaging

May 1, 2026

Good packaging on a small budget

Packaging

May 1, 2026

Good packaging on a small budget

Packaging

Apr 17, 2026

How to give feedback your designer can use

Process

Apr 17, 2026

How to give feedback your designer can use

Process

Contact

Tell us what you're launching.

Write to us

hello@okapi.studio

Start a project

Hello

Pages

Visit

Sint-Jacobsnieuwstraat 81, 9000 Ghent

Contact

Tell us what you're launching.

Write to us

hello@okapi.studio

Start a project

Hello

Pages

Visit

Sint-Jacobsnieuwstraat 81, 9000 Ghent

Contact

Tell us what you're launching.

Write to us

hello@okapi.studio

Start a project

Hello

Pages

Visit

Sint-Jacobsnieuwstraat 81, 9000 Ghent