Hero

Okapi

Hey, welcome! I'll follow along as you explore and share a few stories behind the work.

A Ghent studio designing digital products, brands and the campaigns that launch them.

Statement

We design the product, the brand around it and the campaign that tells people it exists.

One team, so the three never drift apart.

Okapi is eight people: product designers, brand designers, a copywriter and a developer. Since 2017 we have worked with founders and in-house teams in fintech, health, publishing and sport.

Product

Brisk's running app on a phone standing on travertine

Product

Brisk's running app on a phone standing on travertine

Brand

Three Kopje cups in pink, matcha green and sky blue on coloured plinths

Brand

Three Kopje cups in pink, matcha green and sky blue on coloured plinths

Campaign

Brisk's Train sideways billboard on a brick warehouse in Hackney

Campaign

Brisk's Train sideways billboard on a brick warehouse in Hackney

One team

Clients

Clients

Founders and in-house teams since 2017

2017

Founded in Ghent

Merit logo

Merit

Our first client, in 2017, when Merit was still a spreadsheet plug-in. It now runs payroll for 3,000 small companies.

Navalha logo

Navalha

With us since 2019, Navalha’s first year. Their booking app now runs 140 barbershops.

Stille logo

Stille

3.2M

People a month using apps we designed

Brisk logo

Brisk

Folio Press logo

Folio Press

21

Countries our clients sell in

Ode Architects logo

Ode Architects

Turno logo

Turno

A savings app that counts in shifts, not months, for people paid by the hour.

Banca logo

Banca

Vela Health logo

Vela Health

9

Designers, writers and developers

Kestrel Labs logo

Kestrel Labs

Corso logo

Corso

Tidewell logo

Tidewell

And 48 more clients

Testimonials

In their words

Merit, rebrand

2026

“Our sales team used to apologise for the old logo in demos. Within a month of the rebrand they were sending the new deck before every call.”

ID

Inês Duarte

Head of Marketing, Merit

Merit business cards in deep green and cream on a travertine block

Merit, rebrand

2026

“Our sales team used to apologise for the old logo in demos. Within a month of the rebrand they were sending the new deck before every call.”

ID

Inês Duarte

Head of Marketing, Merit

Merit business cards in deep green and cream on a travertine block

Navalha, website

2026

“They built the site in Framer with the components our marketing team actually needs. We have shipped eleven landing pages since launch without opening a ticket.”

DR

Daniel Reed

Co-founder, Navalha

Navalha's price list on a laptop resting on a leather barber's chair

Navalha, website

2026

“They built the site in Framer with the components our marketing team actually needs. We have shipped eleven landing pages since launch without opening a ticket.”

DR

Daniel Reed

Co-founder, Navalha

Navalha's price list on a laptop resting on a leather barber's chair

Stille, Android app

2025

“We tested the prototype with forty people before writing any code, and changed the onboarding twice. Our developers started from screens that had already been argued over.”

SC

Sofia Chen

Product Lead, Stille

Stille's Android app showing 23 on a phone against a blue velvet cushion

Stille, Android app

2025

“We tested the prototype with forty people before writing any code, and changed the onboarding twice. Our developers started from screens that had already been argued over.”

SC

Sofia Chen

Product Lead, Stille

Stille's Android app showing 23 on a phone against a blue velvet cushion

Brisk: Train Sideways

2025

“The same people designed the app and the launch film, so the ads showed the product people actually downloaded. That had never happened to us with an agency.”

AM

Alex Morgan

Marketing Director, Brisk

The Train Sideways site open on a laptop on a hallway table

Brisk: Train Sideways

2025

“The same people designed the app and the launch film, so the ads showed the product people actually downloaded. That had never happened to us with an agency.”

AM

Alex Morgan

Marketing Director, Brisk

The Train Sideways site open on a laptop on a hallway table

Services

Services

Product design

Apps and web products, from the first flows to the files your developers build from: research, prototypes, interface design and a design system.

Research with the people who will use it

A prototype tested before anything is built

Interface design for phone, tablet and desktop

A design system your developers build from

8 to 14 weeks

Fixed fee

TR

Tomás Reis

leads

Product design

Apps and web products, from the first flows to the files your developers build from: research, prototypes, interface design and a design system.

Research with the people who will use it

A prototype tested before anything is built

Interface design for phone, tablet and desktop

A design system your developers build from

8 to 14 weeks

Fixed fee

TR

Tomás Reis

leads

Product design

Apps and web products, from the first flows to the files your developers build from: research, prototypes, interface design and a design system.

Research with the people who will use it

A prototype tested before anything is built

Interface design for phone, tablet and desktop

A design system your developers build from

8 to 14 weeks

Fixed fee

TR

Tomás Reis

leads

Brand identity

Naming, logo, type, colour and voice, tested on the places your brand really appears, with guidelines your team can use without us.

Name, logo and wordmark

Type, colour and tone of voice

Tested on packs, signs and screens

Guidelines and the first templates

6 to 10 weeks

Fixed fee

HM

Helena Matos

leads

Brand identity

Naming, logo, type, colour and voice, tested on the places your brand really appears, with guidelines your team can use without us.

Name, logo and wordmark

Type, colour and tone of voice

Tested on packs, signs and screens

Guidelines and the first templates

6 to 10 weeks

Fixed fee

HM

Helena Matos

leads

Brand identity

Naming, logo, type, colour and voice, tested on the places your brand really appears, with guidelines your team can use without us.

Name, logo and wordmark

Type, colour and tone of voice

Tested on packs, signs and screens

Guidelines and the first templates

6 to 10 weeks

Fixed fee

HM

Helena Matos

leads

Campaigns

Launch campaigns for products and rebrands: the idea, the film and stills, and the ads cut for every channel you buy.

The idea the launch hangs on

A launch film and stills

Ads cut for every channel you buy

A launch plan with dates

4 to 8 weeks

Fixed fee or retainer

DN

Duarte Neves

leads

Campaigns

Launch campaigns for products and rebrands: the idea, the film and stills, and the ads cut for every channel you buy.

The idea the launch hangs on

A launch film and stills

Ads cut for every channel you buy

A launch plan with dates

4 to 8 weeks

Fixed fee or retainer

DN

Duarte Neves

leads

Campaigns

Launch campaigns for products and rebrands: the idea, the film and stills, and the ads cut for every channel you buy.

The idea the launch hangs on

A launch film and stills

Ads cut for every channel you buy

A launch plan with dates

4 to 8 weeks

Fixed fee or retainer

DN

Duarte Neves

leads

FAQ

Before the first call

Anything else, write to hello@okapi.studio

How much does a project cost?

Hide reply

Okapi

Every project has a fixed price, agreed before we start. After the half-day brief you get a written scope, a schedule and the price within a week. Most brand identities land between €18,000 and €32,000; product design starts at €40,000.

The price in the scope is the price on the last invoice.

How long does it take?

1 reply from Okapi

Okapi

Most projects run about ten weeks: brand identities 6 to 10, product design 8 to 14, campaigns 4 to 8. The schedule in the scope has a review date for every week.

Who will we work with?

1 reply from Okapi

Okapi

One lead designer, from the first call to launch day. The rest of the team joins as the work needs them, and you meet them at the weekly review.

How many rounds of changes do we get?

1 reply from Okapi

Okapi

We don't count rounds. You review the work every week in the shared file and changes go in as we go. New pages or new deliverables are quoted before we start them.

Do we own the files?

1 reply from Okapi

Okapi

Yes, all of them once the final invoice is paid: the Figma files, the design system or guidelines, the film and ad source files, and the site. Font licences are bought in your name.

Can our team edit the website after launch?

1 reply from Okapi

Okapi

Yes. We build sites in Framer, so your team changes pages, posts and pictures without a developer. Launch includes a handover call and two weeks of support.

Do you work with teams outside Belgium?

1 reply from Okapi

Okapi

Yes. Our clients are in Ghent, Porto, Madrid and further, and sell in 21 countries. We work in English, review over video every week, and come to you for the brief and the launch when it helps.

Can you work with our developers?

1 reply from Okapi

Okapi

Yes. Your developers are in the shared file from week one, and we name components the way they already do. We've handed over to in-house teams, freelancers and agencies.

Contact

Tell us what you're launching.

Visit

Sint-Jacobsnieuwstraat 81, 9000 Ghent

© 2026 Okapi Studio

Contact

Tell us what you're launching.

Visit

Sint-Jacobsnieuwstraat 81, 9000 Ghent

© 2026 Okapi Studio

Contact

Tell us what you're launching.

Visit

Sint-Jacobsnieuwstraat 81, 9000 Ghent

© 2026 Okapi Studio

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