Project
Farol
Identity
Merch
Launch campaign
2026
The brief
Farol is eight people in a former net loft by the port of Vigo, three years into Last Light, a game about keeping a lighthouse lit through one Atlantic winter. The studio had a name, a Steam page and a placeholder logo from a game jam. Its first trailer was due at a games showcase in March 2026, with release in May, and it needed one look that worked on a 16 mm pin and on a backlit panel in a station, plus preview kits for 150 streamers and reviewers six weeks before launch.
The idea
The game is drawn at 60 by 90 pixels a scene, so the identity is too: one pixel lighthouse, a night navy, and the yellow of its lamp, the only warm thing on the screen. The title is set in a pixel face that matches the game’s own lettering, and every piece of the campaign is lit the way the game is, a dark field with one beam across it.
The preview kit
150 lamp yellow mailers went to streamers and reviewers six weeks before launch: a key on a USB stick, a sheet of the game’s icons as stickers, and a keeper’s pass that got its holder into the launch night in Vigo.
Posters
One key art, printed as a framed print for the studio’s backers, pasted along the harbour wall in Vigo, and lit in a station panel in Madrid in release week.
On screen
The same night and the same beam on a laptop, a monitor and a television: the game’s first scene, which the campaign borrowed rather than redrew.
Merch
An enamel pin of the lighthouse, a knitted beanie with a woven patch, an enamel mug, and the soundtrack on navy vinyl, sold at launch and in the studio’s shop.
What changed
Last Light launched on 14 May 2026 and passed its first-year sales target in five weeks. The beam has become the studio’s mark as well: Farol now signs its emails with a single yellow pixel line.
Credits
Okapi: Duarte Neves (lead designer), Beatriz Correia (pixel type), Ana Pires (kit and merch)
Farol: Iago Rivas (director), Brais Otero (art director)
With: mailers printed in Vigo; photography by Rafael Costa
