Project
Vento
Launch campaign
Art direction
Out of home
2025
The brief
Vento has filled the beach at Figueira da Foz with kites every June since 2019: two days of flying, an evening of lit kites over the sea, and a tent where children build their own. Its posters changed every year, each drawn by a different volunteer, so nobody who saw one connected it with the last. For the 2025 edition, on 13 and 14 June, the organisers wanted a campaign people would recognise from a moving car and could keep for 2026, with money for print, three billboards and the flags on the beach.
The idea
A diamond kite is the one shape everyone can draw, so we made it the mark, in four colours that read against sand and sky: sun yellow, tomato red, sky blue and navy. The wordmark hangs under it like a tail, set huge in Big Shoulders Display. Then we put the kite on everything the wind could move: flags, a real kite, and the wristbands flapping on every visitor’s arm.
Billboards
Three billboards on the roads into Figueira, a bus shelter on the seafront and one poster the size of a gable on a house by the beach. From a moving car you see the kite first, then the date.
Posters
Two colourways, sky and sun, pasted in alternating runs so a street of them reads as one pattern. Columns in the town centre and the café windows along the seafront carried the same two.
On the beach
Feather flags marked the flying zones, and the festival’s own kite flew over the entrance all weekend, sewn in the four colours by a sailmaker in Figueira. On the dunes, a flag in the same quarters showed flyers which way the wind was blowing.
Wristbands and kits
Woven wristbands in tomato red for the weekend, cotton totes printed with the poster, and a flat-packed paper kite sold for €6 at the workshop tent, so children could fly the mark home.
What changed
Vento 2025 drew its biggest crowd yet, and the town council has asked to use the kite on its summer events banner. For 2026 the organisers keep the four colours and the wordmark and change only the date and the poster’s colourway, so the campaign builds on itself each year.
Credits
Okapi: Duarte Neves (lead designer), Marta Lobo (copy), Ana Pires (print and production)
Vento: Carlos Moura (festival director), Inês Barata (programme)
With: flags and the festival kite sewn by a sailmaker in Figueira da Foz; photography by Rafael Costa
