Project

Kopje

Identity

Packaging

Menus

2026

Client

Kopje, a coffee and matcha bar in the Patershol, Ghent

The brief

Kopje opened in 2023 on the Kraanlei in the Patershol: one counter, eleven stools and a queue from seven. By 2025 it was pouring around 400 drinks a day, a third of them matcha, and selling out by noon. Every cup was plain white. Regulars posted their drinks and tagged the café next door, and newcomers asked the staff what the place was called. The owners had six weeks before their next cup order went to the supplier, and a second bar signing in the spring.

The idea

Order by colour. Standing at the counter, nobody remembered the names on the board, but everyone remembered “the pink one”. So every drink got a colour and its cup is printed in it: matcha green, hibiscus pink, mandarin for the espresso tonic, sky blue for the oat flat white. The menu lists drinks as colour dots, and the o in the wordmark is a cup seen from above.

Kopje: a short reel of the project's pictures

Hot cups

Double-walled stock cups, each printed all over in its drink's colour: sky for the oat flat white, pink for the hibiscus latte. The wordmark sits in espresso brown with the drink's name under it, so the cup itself is the order ticket.

Kopje's sky blue oat flat white cup on a pink plinth against a mandarin backdrop

Kopje's pink hibiscus latte cup and a croissant on a sky blue plinth

Cold cups

Clear cups with dome lids for iced matcha and the espresso tonic, printed in white only, so the drink supplies the colour. These are the drinks people photograph, so the wordmark is set large.

Iced matcha in a clear Kopje cup printed in white, on a green plinth against pink

Iced espresso tonic in a clear Kopje cup printed in white, on a mandarin plinth against sky blue

Carrier, bag and menu

A four-cup carrier in mandarin with the wordmark on the handle panel, a pink bag for pastries and a menu card that lists every drink as a colour dot, in the same order as the cups on the counter.

Kopje's mandarin cup carrier, pink pastry bag and colour-dot menu card on a sky blue backdrop

Around the bar

The colours carry past the cups: a loyalty card where you collect one of each and the fifth is free, the hours on the window, a bag of the house beans, napkins in every drink colour, and the tote and aprons the staff wear behind the counter.

Kopje's shop window lettering, Open from 7:00 and four colour dots, in a mandarin frame

A sky blue bag of Kopje house beans with coffee beans on a mandarin plinth

Stacks of pink, green and blue Kopje napkins on mandarin paper

Four stacks of nested Kopje cups in pink, green, mandarin and blue

A canvas Kopje tote bag hanging from a wooden peg on a pink wall

An espresso brown Kopje apron hanging on a matcha green wall

What changed

The new cups went out on 2 February 2026. The second bar opened near Sint-Pieters in May with the same kit and no new design work, and customers now tag the right account. Most orders at the counter now start with a colour.

Credits

Okapi: Tomás Reis (lead designer), Ana Pires (packaging), Marta Lobo (menu and drink names)
Kopje: Joana Ferreira (co-owner), Martim Almeida (co-owner)
With: cups and carriers printed by a packaging supplier in Kortrijk; photography by Carlota Amaral, Ghent

Client

Kopje, a coffee and matcha bar in the Patershol, Ghent